Credit Is Given Where Credit Is Due
As CEO i decided to take full creative control with this one, i have given you a vision i live and put it into clothes. Being raised in Rialto/West Side San Bernardino is pretty tough as a kid, any decision you make can change your life; shit any neighborhood you step in can change your life. You never know what your gonna get. America is a melting pot and every neighborhood is a different serving. But there’s tons of free knowledge available because of that; from culture to religion its all there for the taking. It’s crazy having to learn how to uphold a professional conversation but also know how to talk shit with all my ni***s, and then tone up the respect when talking to my tios and familia, but that’s what i try and show in my clothes i put out. I envision something a kid can wear to an event, or a hardcore kid moshing at a show or a regular hood ni***a simply looking fly. I hope you all understand where i’m coming from with this and appreciate my product.
-CEO Luis Rios